Boston. Aer Lingus. Irish Airlines

Piet Sluis. c.1960. Aer Lingus not only wanted to attract visitors to Ireland, but also to encourage Irish people to go abroad on its airplanes.

Posters were produced for many of its destinations in Europe and America and drew on the stereotypes of those places. The cartoon style of this and other Sluis posters brought a comedic appeal to the foreign place. The simplified shapes were suitable for the medium of this screenprint.